Deep-Rooted Passion From a Celebrated History
J. Ascaso was born in a small village in the Huesca mountains of Spain. He was always a man with a great entrepreneurial spirit, and moving to the big city was his only opportunity to better himself. He left his village and moved to Barcelona with 3,000 pesetas in his pocket and a mind full of ideas. In the 1950s, espresso was becoming popular in Spain and all over Europe. In Barcelona, in particular, its popularity saw the growth of a thriving coffee-based industry.
In 1950, J. Ascaso started working for a company supplying chrome-plated espresso machine parts. From 1952 to 1962 J. Ascaso worked on the Gaggia production line, making parts for the world-renowned coffee machine company.
Other coffee machine manufacturers came onto the market. The number of installed espresso machines was ever greater and there was a growing need for maintenance and repair services. J. Ascaso decided to manufacture components for all the coffee machines on the market at that time.
In 1962, Jesús Ascaso started his own business, producing and distributing spare parts for espresso coffee machines. Currently, Ascaso sells its products in over 95 countries with growth continuing, creating new business divisions such as the manufacture of espresso machines.
JL. Ascaso, the son of the founder, is responsible for the diversification of Ascaso Factory over recent years. In recent years, JL. Ascaso has focused the company solely on the manufacture of espresso machines to bring together technical knowledge and espresso culture.
Quality is the Heart of the Ascaso Philosophy.
At the Ascaso Factory quality is our obsession. Quality is assured thanks to our internal quality control system consisting of over 25 points of inspection, carried out by specialists at our factory in Barcelona. Each and every machine we make undergoes a one-by-one test. One by one.
The lab subjects our coffee machines to extreme life testing: making thousands and thousands of coffees, one after the other. Night and day. On full flow. We are determined to test the durability of our machines to the limit. And improve it!
Thanks to a specially created robot, we apply an intensive usage program to all the machine’s functions. Up-to-the-minute mechanical engineering and computer systems give us every last detail of information about the product and how it performs with use. The final test of the prototype had a target of 1,000,000 coffees and steam and water services in two machines of two groups each. This is undoubtedly a key factor when it comes to achieving a reliable, long-lasting product.
Every 25,000 coffees we make a complete inspection of the machine. The results are analysed, technical improvements evaluated, and we continue improving the product. To infinity and beyond…
Passion for Quality Combined with Passion for Customer Service
In 2020, Espresso Parts, a worldwide leader in cafe supply and distribution, joined forces with Ascaso Spain to introduce a new brand experience for the United States through Ascaso-USA.com.
Since 1993, Espresso Parts has supplied cafe owners, baristas, and home brewers the best products and service available. Masters of the specialty coffee universe, we are a dynamic team with the sole purpose of providing the best customer service experience, period! With a renewed commitment to the customer experience, we do everything possible to build long-lasting relationships while ensuring the highest quality product and best service! Without you, our amazing customers, we would not be able to do what we love every day, and for that, we are eternally grateful!
We invite you to join the Ascaso-USA family and look forward to serving the coffee community we love!